1.How did you decide on Terrace, BC as your main operating area? Did you research customer demand or competition?
Answer- Terrace has high student and worker foot traffic from Coast Mountain College, hospitals, and festivals. Most food trucks offer broad menus we focus on one snack (pakora) and chai, filling a gap with no direct competition in this niche.
2. Your target market focuses on students and young professionals aged 18–40. How will you reach this audience most effectively?
Answer- Through Instagram Reels (daily location + pakora videos), on-campus flyers at Coast Mountain College, and student WhatsApp groups. We also partner with college events for live tastings.
3. You’ve mentioned using eco-friendly ingredients. How will you promote your use of local and eco-friendly products?
Answer- Every Instagram post tags “Local Veggies, No Plastic”. We use biodegradable packaging with a printed note: “Made with Terrace-grown produce”. Eco Thursday gives 10% off for reusable cups.
4. The pricing range ($5–$8) seems affordable. How will you balance keeping prices low while maintaining quality and profitability?
Answer- We focus on one high-margin snack (pakora) low ingredient cost, fast prep. Bulk local sourcing, small team, and 30–35% food cost target ensure no compromise on taste or quality while staying profitable.
5. You plan to promote through Instagram, Facebook, and WhatsApp. How will you measure which platform gives the best sales results?
Answer- We post a new unique promo code every single day on Instagram Stories, Facebook, and student WhatsApp groups (old codes are deleted after 24 hours). Customers must mention today’s code to get the discount. We track daily which code was used most and instantly see which platform drives sales.
6. Since your team is small, what strategies will you use to manage operations during peak times like festivals or college events?
Answer- We pre-prep batter and ingredients the night before. Grandma joins for festival specials, aunt covers weekends, and I switch from social media to kitchen. One extra helper is hired for peak events.
7. You mention loyalty cards and discounts. How will you track customer participation and ensure repeat business?
Answer- We use physical punch cards (buy 5, get 1 free). Customers write their name we log regulars in a simple notebook and greet them by name to build connection and encourage return visits.
8. Your menu focuses on pakoras and chai. Are there plans to expand the product line or offer seasonal variations?
Answer- We stick to one snack (pakora) no compromise on taste or quality. We introduce limited-time specials on festival days (e.g., Diwali pakora, winter chai) to keep excitement high without menu bloat.
9. How effectively does the “Target Market” section identify and connect with the intended audience?
Answer- It clearly targets 18–35-year-olds (students, young workers) who want quick, affordable, comforting snacks. The demographic (age, location) and psychographic (busy, eco-conscious) align perfectly
10. If I wanted to order food for a small party, what kind of pricing or packages do you offer?
Answer- 20 people → $180 (100 mixed pakoras + 20 chai)
50 people → $420 (includes one special festival item free) We bring the truck to you, serve fresh, and clean up, no extra charge in the city. Just give us 48 hours notice and a $50 deposit.
11.What makes World Bite Express different from other food trucks in the area?
Answer- We’re the only truck that does just fresh pakoras fried to order and real chai (masala, peppermint, Earl Grey). A super-narrow menu means we can be 100 % consistent on taste every single time, no matter how busy we are.
12. Do you offer vegetarian or allergy-friendly options?
Answer- Yes, plenty!,We serve four pakoras (fish, gobi, paneer, and mixed vegetable) paired with affordable chai in three flavours (ginger masala, Earl Grey, and peppermint). Three of the pakoras are fully vegetarian (gobi, paneer, mixed vegetable) and all chai can be made with oat or almond milk. If you have gluten, nut, or any other allergies, just tell us when you order , we’re happy to fry in fresh oil and keep everything safe for you.
13. You’re building a solid cash reserve. Any plans to expand, maybe add another truck or a small store?
No plans for a second truck right here I want to keep this one running perfectly and keep the quality 100 %. Once we have a good cash cushion, the real goal is to take World Bite Express to other cities like Prince George, Kitimat or even Calgary and Edmonton. We’ll do it through franchising or simple partnerships someone else runs the truck with our exact recipe and system, We will train them properly, give them full support, and grow the brand without me having to run every truck myself.